Bookmarking Demon is a really useful social bookmarking tool, and it’s still a daily part of my link building process. It’s both fast and simple to use. Still, I’m always looking for an extra edge when building links on social bookmarking sites and I’ve come across a cool tool called Synnd. Instead of you bookmarking your own sites using Bookmarking Demon, Synnd leverages the power of it’s 800 plus members and has them build backlinks on social bookmarking sites for you. Everything is mostly automated, and after a few months now as a member, I’ve found I’m getting some really nice results with it. In this Synnd review, I’m going to share with you exactly how Synnd works and how to use it.
The Synnd system is based on the idea of credits. To obtain credits, you need to need to build links for other Synnd member’s campaigns. Everything is done through the Synnd dashboard, which is a really slick looking web application. To start, you first need to create or add your accounts on the social bookmarking sites that Synnd currently supports. The list of sites changes frequently, but at the time of this review, Synnd currently supports the following sites:
- Bibsonomy
- BlinkList
- Delicious
- Diigo
- Faves
- Folkd
- Jumptags
- Mister-Wong
- MyLinkVault
- Url.org
- Digg
- Mixx
Instead of manually logging in to each site and adding people’s bookmarks, Synnd makes this simple by semi-automating the process. When you first start, you need to install a program (Windows only) called the Remote Automator (RA). Then in the Synnd dashboard, you can get a list of outstanding campaigns that need bookmarking and you can bookmark their links directly in the interface. Behind the scenes, the Synnd system will connect to your Remote Automator to complete the tasks, although the bookmarking process themselves are run on the Synnd servers. You also get a free 500 credits as part of the basic membership, which is even distributed to you throughout the month. If you need more credits, you can also signup for more expensive membership options.
To build backlinks to your own sites, you need to setup campaigns in Synnd. All campaigns must be manually approved before going live. Synnd currently separates its sites into three different types of campaigns: Syndication Campaigns, Bookmarking Campaigns, and Twitter campaigns. Syndication campaigns are for non-promotional content that you want to promote on Digg, Mixx, or Reddit. Each of these three sites have some sort of voting mechanism to indicate the popularity of user submissions. Since these sites are pretty strict about the content submitted, the Synnd reviewers are also very strict about approving syndication campaigns. Don’t bother wasting time submitting posts that have obvious affiliate links as they won’t get approved. However, if you have some great content that you think could get spread virally with a little help, you definitely want to give a syndication campaign a try.
Bookmarking and Twitter campaigns are a lot less strict and easier to get approved, and the two I normally use to build backlinks and get traffic with. For bookmarking campaigns, you need to submit a spun title, description and tags, so that each submission to the system will be unique. Twitter campaigns are even simpler to submit to, as no spinning is required at all. You also need to specify the max number of credits to spend on each campaign, and how many credits per day each campaign will receive.
There’s a bit of a learning curve to getting started with Synnd, but once you are up and running you shouldn’t have too many issues. There’s an excellent Synnd user guide which I recommend you read through before getting started. Like I mentioned, the dashboard is very slick and simple to use. You can see the status of all your campaigns at a glance, and see how many credits you have spent and earned.
The only problem I have with Synnd, is that campaigns only seem to be approved like once per day. So if you campaign gets rejected for whatever reason, you normally to wait a whole day to get it re approved. Another issue I have, is that even if you have a ton of credits, there’s still some built in throttling so you can’t spend too many credits a day, no matter how many campaigns you have.
Still, I am quite pleased with my results with Synnd so far. Used in conjunction with Bookmarking Demon, I am able to build links to my sites on social bookmarking sites very easily. Plus, since my urls are getting bookmarked on the same site multiple times by different users, I definitely see some traffic from these sites as well. I love how everything is basically automated, and it makes building links super simple. A Synnd membership is $67 a month, but you can sign up for a Synnd trial to get 14 days of access for only $1. That’s more then enough time to see if the system works for you.
Synnd definitely has the potential to become a great social bookmarking system. There’s some really cool new features coming up in the next month or so, including article submissions and automated content spinning. When those things go live, Synnd could become the ultimate SEO link building tool. Anyway, try it out for yourself, and let me know what you think.





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